Privacy Policy

Table of Contents

Introduction and overview

We have written this data protection declaration (version 05.12.2021-111893946) in order to provide you in accordance with the requirements of General data protection regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the responsible party - and the processors commissioned by us (e.g. providers) - process and will process in the future and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We will provide you with comprehensive information about the data that we process about you.

Data protection declarations usually sound very technical and use legal terminology. However, this data protection declaration is intended to describe the most important things to you as simply and transparently as possible. To the extent that transparency is conducive to it, they are technical Terms explained in a reader-friendly way, Links for further information and graphics brought into use. We are informing in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you make as brief, unclear and legal-technical explanations as possible, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and maybe there is one or the other piece of information that you were not familiar with.
If you still have questions, we would like to ask you to contact the responsible body named below or in the imprint, to follow the links provided and to look at further information on third-party sites. You can of course also find our contact details in the imprint.

scope of application

This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR such as the name, email address and postal address of a person. The processing of personal data ensures that we can offer and invoice our services and products, be it online or offline. The scope of this data protection declaration includes:

  • all online presences (websites, online shops) that we operate
  • Social media appearances and email communication
  • mobile apps for smartphones and other devices

In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner in the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following data protection declaration, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the gateway to the EU -Right, under https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

  1. consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
  2. contract (Article 6 Paragraph 1 lit.b GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a sales contract with you, we need personal information in advance.
  3. Legal obligation (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we will process your data. For example, we are legally required to keep invoices for bookkeeping. These usually contain personal data.
  4. Legitimate interests (Article 6 Paragraph 1 lit.f GDPR): In the case of legitimate interests that do not restrict your basic rights, we reserve the right to process personal data. For example, we have to process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Further conditions such as the taking of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not usually apply to us. If such a legal basis should be relevant, it will be shown at the appropriate point.

In addition to the EU regulation, national laws also apply:

  • In Austria is this the federal law for the protection of natural persons when processing personal data (Data Protection Act), short DSG.
  • In Germany is that valid Federal Data Protection Act, short BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection, you will find the contact details of the responsible person or office below:
First Class Taxi Innsbruck

Sonmez Ugur KG
An-der-Lan-Strasse 34
6020 Innsbruck

UID: ATU69636469

Authorized to represent: Sönmez Ugur
Email: info@first-class-taxi.com
Phone: +43(0)676 43 49 318
Imprint: www.first-class-taxi.com/impressum

storage time

That we only store personal data for as long as it is absolutely necessary for the provision of our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer exists, for example for accounting purposes.

If you want your data to be deleted or if you revoke your consent to data processing, the data will be deleted as soon as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information.

Rights according to the General Data Protection Regulation

According to Article 13 GDPR, you have the following rights to ensure that data is processed fairly and transparently:

  • According to Article 15 GDPR, you have a right to information as to whether we are processing your data. If so, you have the right to receive a copy of the data and the following information:
    • for what purpose we carry out the processing;
    • the categories, i.e. the types of data that are processed;
    • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
    • how long the data will be stored;
    • the existence of the right to correction, deletion or restriction of processing and the right to object to processing;
    • that you can complain to a supervisory authority (links to these authorities can be found below);
    • the origin of the data, if we have not collected it from you;
    • whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
  • According to Article 16 GDPR, you have the right to correct the data, which means that we have to correct the data if you find errors.
  • According to Article 17 GDPR, you have the right to deletion ("right to be forgotten"), which specifically means that you can request the deletion of your data.
  • According to Article 18 GDPR, you have the right to restriction of processing, which means that we are only allowed to save the data but no longer use it.
  • According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format on request.
  • According to Article 21 GDPR, you have a right of objection, which will result in a change in processing after enforcement.
    • If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you can object to the processing. We will then check as soon as possible whether we can legally comply with this contradiction.
    • If data is used to operate direct mail, you can object to this type of data processing at any time. We are then no longer allowed to use your data for direct marketing.
    • If data is used to carry out profiling, you can object to this type of data processing at any time. We are then no longer allowed to use your data for profiling.
  • According to Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

In short: You have rights - do not hesitate to contact the person in charge listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. This is the data protection authority for Austria, whose website you can find at https://www.dsb.gv.at/ Find. In Germany there is a data protection officer for each federal state. For more information, please contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn around. The following local data protection authority is responsible for our company:

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or is contractually necessary and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we have data processed in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, can mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may mean that data may not be processed and stored anonymously. Furthermore, US government authorities may have access to individual data. In addition, it can happen that the data collected is linked to data from other services from the same provider, provided you have a corresponding user account. If possible, we try to use server locations within the EU, provided that this is offered.

At the appropriate places in this data protection declaration, we will provide you with more detailed information about data transfer to third countries, if this applies.

Data processing security

We have implemented both technical and organizational measures to protect personal data. Wherever possible, we encrypt or pseudonymize personal data. As a result, we make it as difficult as possible, as far as possible, for third parties to infer personal information from our data.

Art. 25 GDPR speaks of “data protection through technology design and data protection-friendly default settings” and means that both software (e.g. forms) and hardware (e.g. access to the server room) always think of security and appropriate security Measures. If necessary, we will go into specific measures below.

TLS encryption with https

TLS, encryption and https sound and are very technical. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - no one can “overhear”.

We have thus introduced an additional layer of security and are fulfilling data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission protection by the small lock symbol lock symbol https First Class Taxi top left in the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” for good links to further information.

Communication

Communication summary
👥 Affected: Everyone who communicates with us by phone, email or online form
(I.e. Processed data: e.g. B. Telephone number, name, email address, entered form data. You can find more details on this under the type of contact used
🤝 Purpose: handling communication with customers, business partners, etc.
📅 Storage duration: duration of the business case and the statutory provisions
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (b) GDPR (contract), Article 6 (1) (f) GDPR (legitimate interests)

If you contact us and communicate by phone, email or online form, personal data may be processed.

The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for the same time or for as long as the law requires.

Affected people

The above-mentioned processes affect everyone who contacts us via the communication channels we have provided.

Phone

When you call us, the call data is stored in pseudonymized form on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved for answering inquiries. The data will be deleted as soon as the business case has ended and legal requirements allow.

E-Mail

If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone, ...) and data is saved on the e-mail server. The data will be deleted as soon as the business case has ended and legal requirements allow.

Online forms

If you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an email address from us. The data will be deleted as soon as the business case has ended and legal requirements allow.

Legal basis

The processing of the data is based on the following legal bases:

  • Art. 6 Para. 1 lit. a GDPR (consent): You give us your consent to store your data and continue to use it for the purposes of the business case;
  • Art. 6 para. 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as B. the telephone provider or we have to provide the data for pre-contractual activities, such as B. the preparation of an offer, process;
  • Art. 6 Para. 1 lit. f GDPR (legitimate interests): We want to conduct customer inquiries and business communication in a professional manner. For this purpose, certain technical facilities such. B. e-mail programs, Exchange servers and mobile network operators are necessary to be able to operate communication efficiently.

Cookies

Cookies summary
👥 Affected: Visitors to the website
🤝 Purpose: depending on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie.
(I.e. Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the respective cookie, can vary from hours to years
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to save user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

Whenever you surf the Internet, you are using a browser. Well-known browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies save certain user data about you, such as language or personal page settings. When you call up our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings that you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as B. Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

HTTP cookie interaction between browser and web server

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152111893946-9
Usage: Differentiation of website visitors
Expiry Date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are required if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.

Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies make it easier to use. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the request for comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie.

Which data are processed?

Cookies are little helpers for a wide variety of tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the context of the following data protection declaration.

Storage duration of cookies

The storage duration depends on the respective cookie and is further specified under. Some cookies are deleted after less than an hour, others can remain on a computer for several years.

You also have an influence on the storage duration yourself. You can manually delete all cookies at any time using your browser (see also “Right of objection” below). Furthermore, cookies based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of storage remains unaffected until then.

Right of objection - how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

Legal basis

The so-called “cookie guidelines” have existed since 2009. It states that the storage of cookies is a consent (Article 6 Paragraph 1 lit. a GDPR) requested from you. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if you have not given your consent. exist legitimate interests (Article 6 Paragraph 1 lit.f GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this certain cookies are often absolutely necessary.

Unless absolutely necessary cookies are used, this will only be done with your consent. The legal basis for this is Article 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.

Webhosting

Web hosting summary
👥 Affected: Visitors to the website
🤝 Purpose: professional hosting of the website and security of operation
(I.e. Processed data: IP address, time of website visit, browser used and other data. You can find more details below or from the web hosting provider used.
📅 Storage duration: depending on the respective provider, but usually 2 weeks
⚖️ Legal basis: Article 6 (1) (f) GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website we mean the entirety of all websites on a domain, ie everything from the start page (homepage) to the very last subpage (like this one here). By domain we mean example.de or musterbeispiel.com.

When you want to view a website on one screen, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari.

This web browser has to connect to another computer where the website's code is stored: the web server. The operation of a web server is a complicated and time-consuming task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data.

When the browser establishes a connection on your computer (desktop, laptop, smartphone) and while data is being transferred to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a period of time in order to ensure proper operation.

As an illustration:

Browser and web server

Why do we process personal data?

The purposes of data processing are:

  1. Professional hosting of the website and security of operation
  2. to maintain operational and IT security
  3. Anonymous evaluation of the access behavior to improve our offer and, if necessary, to prosecute or prosecute claims

Which data are processed?

Even while you are visiting our website, our web server, that is the computer on which this website is saved, usually automatically saves data such as

  • the complete Internet address (URL) of the website called up (e.g. https://www.beispielwebsite.de/beispielunterseite.html?tid=111893946)
  • Browser and browser version (e.g. Chrome 87)
  • the operating system used (e.g. Windows 10)
  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen.html/)
  • the host name and the IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
  • Date and Time
  • in files, the so-called web server log files

How long will data be stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities in the event of illegal behavior.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis

The legality of the processing of personal data in the context of web hosting results from Art. 6 Para. 1 lit.f GDPR (safeguarding legitimate interests), because the use of professional hosting with a provider is necessary to keep the company on the Internet safe and user-friendly and to be able to track attacks and claims from them if necessary.

There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which guarantees compliance with data protection and guarantees data security.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
(I.e. Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this below in this data protection declaration.
📅 Storage duration: depending on the properties used
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we get reports about your user behavior. These can include the following reports:

  • Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.
  • Ad reports: Ad reports enable us to analyze and improve our online advertising more easily.
  • Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
  • Behavior reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
  • Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you change from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we can learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is saved together with this user ID. It is only possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data are stored for different lengths of time.

Labels such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator approve it. Exceptions may occur if it is required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152111893946-5
Usage: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry Date: after 2 years

Name: _gid
Value: 2.1687193234.152111893946-1
Usage: The cookie also serves to differentiate between website visitors
Expiry Date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Usage: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_.
Expiry Date: after 1 minute

Name: AMP_TOKEN
Value: no information
Usage: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values ​​indicate a deregistration, a request or an error.
Expiry Date: after 30 seconds to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Usage: With this cookie you can track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry Date: after 2 years

Name: __utmt
Value: 1
Usage: Like _gat_gtag_UA_, the cookie is used to throttle the request rate.
Expiry Date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Usage: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry Date: after 30 minutes

Name: __utmc
Value: 167421564
Usage: This cookie is used to set up new sessions for returning visitors. This is a session cookie and is only saved until you close the browser.
Expiry Date: After closing the browser

Name: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /
Usage: The cookie is used to identify the source of traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement.
Expiry Date: after 6 months

Name: __utmv
Value: not specified
Usage: The cookie is used to store user-defined user data. It is updated whenever information is sent to Google Analytics.
Expiry Date: after 2 years

Note: This list cannot claim to be complete, since Google keeps changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heat Maps: Google creates so-called heat maps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google describes the duration of the session as the time you spend on our website without leaving the website. If you have been inactive for 20 minutes, the session ends automatically.

bounce rate (English bouncerate): There is a jump if you only view one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Origin Source: Google Analytics or us are of course also interested in which website or which advertising you came to our site.

Other data include contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding to your favorites. The list has no claim to completeness and is only used for a general orientation of data storage by Google Analytics.

How long and where is the data stored?

Google has spread your servers around the world. Most of the servers are located in America, so your data is usually stored on American servers. Here you can read exactly where the Google data centers are: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.

At Universal Analytics Properties, Google Analytics has set a standardized retention period for your user data of 26 months. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five variants available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period will be reset every time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This retention period applies to your data, which are linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are saved independently of user data. Aggregated data is a combination of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can use the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only disables data collection by Google Analytics.

If you want to deactivate, delete or manage cookies (regardless of Google Analytics), there is a separate instruction for each browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Legal basis

The use of Google Analytics requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Analytics, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Google uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. With these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads data processing terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics Demographics and Interest Reports

We've turned on the advertising reporting features in Google Analytics. The demographics and interest reports include age, gender, and interests. This allows us - without being able to assign this data to individuals - to get a better picture of our users. Learn more about the advertising features on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can use the activities and information of your Google Account under "Ads Settings" on https://adssettings.google.com/authenticated end with checkbox.

If you look at the following disable link you can prevent Google from recording further visits to this website. Warning: The deletion of cookies, the use of the incognito / private mode of your browser, or the use of another browser will result in data being collected again.

disable Google Analytics

Google Analytics Google Signals privacy policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. That means your data can be analyzed across all devices. By activating Google signals, data is recorded and linked to the Google account. This enables Google to recognize, for example, when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, further visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This will give Google better advertising reports and more useful information about your interests and demographics. This includes your age, which language you speak, where you live or which gender you belong to. In addition, there are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

More information about IP anonymization can be found on https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics addendum to data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Supplement" in Google Analytics.

More about the data processing add-on for Google Analytics can be found here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
(I.e. Processed data: Access statistics that contain data such as the location of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below and in the Google Analytics privacy policy.
📅 Storage duration: depending on the properties used
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the WordPress plug-in Google Site Kit from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services for the European region. With Google Site Kit we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated in the Google Site Kit collect, among other things, personal data from you. In this data protection declaration we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant for you in this context.

Google Site Kit is a plugin for the content management system WordPress. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics that are collected by other Google products. Above all from Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed ​​Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this regard because we can view and analyze the statistics of Google products in the dashboard. We no longer have to register for the respective tool. Site Kit therefore always offers a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and your data, e.g. about your user behavior, will be sent to Google, stored and processed there. This also includes personal data such as your IP address.

We have separate sections of text in this data protection declaration for more detailed information on the individual services. For example, take a look at our privacy policy for Google Analytics. Here we go into the data collected very carefully. You will find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

In the following, we show you exemplary Google Analytics cookies that can be set in your browser, provided that you have generally consented to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value:2.1326744211.152111893946-2
Usage: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.
Expiry Date: after 2 years

Name: _gid
Value:2.1687193234.152111893946-7
Usage: This cookie is also used to differentiate between website visitors.
Expiry Date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Usage: This cookie is used to lower the request rate.
Expiry Date: after 1 minute

How long and where is the data stored?

Google stores the data it collects on its own Google servers that are distributed around the world. Most of the servers are located in the United States, so it is very easy for your data to be stored there as well. On https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the company is deploying servers.

Data collected by Google Analytics are stored for 26 months in a standardized manner. Your user data will then be deleted. The retention period applies to all data linked to cookies, user identification and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of Google Site Kit requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Site Kit, we recognize website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests). Nevertheless, we only use Google Site Kit if you have given your consent.

Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Google uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. With these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Site Kit, can be found at https://business.safety.google/adsprocessorterms/.

To find out more about data processing by Google, we recommend that you read Google's comprehensive data protection guidelines at https://policies.google.com/privacy?hl=de.

Google Tag Manager privacy policy

Google Tag Manager Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: Organization of the individual tracking tools
(I.e. Processed data: The Google Tag Manager itself does not store any data. The data is recorded by the tags of the web analytics tools used.
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is Google Tag Manager?

For our website we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of Google's many helpful marketing products. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers. And for this tracking to work, we have to integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track of things. That is why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep our day jungle in order.

What data does Google Tag Manager store?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data capture the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

The situation is completely different, however, with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymised form. We therefore consent to our website data being passed on anonymously. In spite of long research, we were unable to find out which summarized and anonymous data are exactly forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

If Google stores data, then this data is stored on its own Google servers. The servers are spread all over the world. Most are in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Please note that when you use this tool, your data can also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.

Legal basis

The use of the Google Tag Manager requires your consent, which we obtained with our cookie popup. This consent puts out loud Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it can occur when collecting through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Tag Managers can improve profitability. The legal basis for this is Art. 6 para. 1 lit.f GDPR (legitimate interests). We only use the Google Tag Manager if you have given your consent.

Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Google uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. especially in the USA) or data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data comply with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. With these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to the Google Tag Manager, can be found at https://business.safety.google/adsprocessorterms/.

If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

MailChimp order data processing contract

We have concluded a data processing addendum contract with MailChimp. This contract serves to secure your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.

You can find more information about this contract at https://mailchimp.com/legal/data-processing-addendum/.

Facebook Privacy Policy

Facebook privacy policy summary
👥 Affected: Visitors to the website
🤝 Purpose: to optimize our service
(I.e. Processed data: data such as customer data, data on user behavior, information about your device and your IP address.
More details can be found below in the data protection declaration.
📅 Storage period: until the data is no longer useful for Facebook purposes
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.

If your data is collected and forwarded via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our joint commitments were also set out in a publicly available agreement https://www.facebook.com/legal/controller_addendum anchored. It states, for example, that we must clearly inform you about the use of Facebook tools on our site. We are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you direct the question to us, we are obliged to forward it to Facebook.

In the following we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to call them just Facebook tools. These include:

  • Facebook Pixel
  • social plug-ins (such as the “Like” or “Share” button)
  • Facebook Login
  • Account Kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • documentaries
  • Technologies and services

Through these tools, Facebook extends services and has the option of receiving information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show users appropriate advertising, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data". These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf regarding the effectiveness of our advertising campaigns. Furthermore, we get a better insight into how you use our services, website or products through analyzes. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called hashing occurs before customer data is transmitted to Facebook. This means that any data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact details, "event data" are also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact details.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, after it has been compared with your own user data, customer data is deleted within 48 hours.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be deleted if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on "Your Facebook information" in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select "Delete account" and then click on "Next and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The data that Facebook receives via our site is stored, among other things, using cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) saved and processed in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the Facebook cookie policy.

Facebook processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

Facebook uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data also comply with European data protection standards if they are transferred to third countries (such as the USA) and stored there. With these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementation decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope that we have brought you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines on https://www.facebook.com/about/privacy/update.

Facebook login privacy policy

We have integrated the practical Facebook login on our website. So you can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. You can log in there using your Facebook user data. This login procedure saves data about you and your user behavior and transmits it to Facebook.

Facebook uses various cookies to store the data. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our page using the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Usage: This cookie is used to ensure that the social plugin works as well as possible on our website.
Expiry Date: after 3 months

Name: datr
Value: 4Jh7XUA2111893946SEmPsSfzCOO4JFFl
Usage: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activities and protect users.
Expiry Date: after 2 years

Name: _js_datr
Value: deleted
Usage: Facebook uses this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry Date: after the end of the session

Note: The cookies listed are just a small selection of the cookies that are available to Facebook. Other cookies are for example _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you on the one hand a quick and easy registration process, on the other hand we have the possibility to share data with Facebook. This enables us to better adapt our offer and our promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

  • Your Facebook name
  • Your profile picture
  • a stored email address
  • Friend lists
  • Button information (eg "Like" button)
  • Birthday date
  • Language
  • City of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which sub-pages you visit from us or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself.

Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (hand with thumb raised) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the well-known “Like” and “Share” buttons.

Facebook offers the following social plug-ins:

  • "Save" button
  • Like button, share, send and quote
  • Pages plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video player
  • Groups plug-in

https://developers.facebook.com/docs/plugins get more information on how each plug-in is used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or facebook.com have already visited, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our website or interact with social plug-ins (eg the "Like" button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data exactly. However, based on our current state of knowledge, we try to inform you as best we can about data processing. How Facebook uses the data can also be found in the company's data policy at https://www.facebook.com/about/privacy/update .

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Usage: This cookie is used so that the social plug-ins work on our website.
Expiry Date: after the end of the session

Name: fr
Value: 0jieyh4111893946c2GnlufEJ9..Bde09j…1.0.Bde09j
Usage: The cookie is also necessary for the plug-ins to function properly.
Expiry Date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's data protection, we recommend that you consult the company's own data guidelines https://www.facebook.com/policy.php.

Instagram Privacy Policy

Instagram privacy policy summary
👥 Affected: Visitors to the website
🤝 Purpose: to optimize our service
(I.e. Processed data: data such as data on user behavior, information about your device and your IP address.
More details can be found below in the data protection declaration.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we want to give you a closer look why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users call the platform casually), edit them with various filters and also spread them on other social networks. And if you don't want to be active yourself, you can only follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our ads only get people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to the Instagram servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the above-mentioned "event data" are also transmitted. Facebook - and consequently Instagram - understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. That means: if you have an Instagram account or www.instagram.com visited, Instagram set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after reconciliation). Although we have worked intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

Below we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, of course significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Usage: This cookie is most likely set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry Date: after a year

Name: Mid
Value: ""
Usage: Instagram uses this cookie to optimize its own services and offers in and outside of Instagram. The cookie specifies a unique user ID.
Expiry Date: at the end of the session

Name: fbsr_111893946124024
Value: no information
Usage: This cookie saves the login request for users of the Instagram app.
Expiry Date: at the end of the session

Name: rar
Value: ATN
Usage: It is an Instagram cookie that ensures functionality on Instagram.
Expiry Date: at the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe111893946”
Usage: This cookie serves the marketing purposes of Instagram.
Expiry Date: at the end of the session

Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the United States.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here's how to delete your Instagram account:

First, open the Instagram app. Go down on your profile page and click on "Help". Now you come to the company's website. On the website, click "Manage Account" and then "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and is therefore not deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the administration always works a little differently. Here we show you the instructions of the most important browsers.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) saved and processed in fast and good communication with you or other customers and business partners. We only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies on your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie guidelines of the respective service provider.

Instagram and Facebook also process data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or data transfer there, Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision of the EU Commission. You can find the decision as well as the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

We have tried to give you the most important information about data processing by Instagram. on https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data guidelines.

Audio & Video

Audio & Video Privacy Policy Summary
👥 Affected: Visitors to the website
🤝 Purpose: to optimize our service
(I.e. Processed data: Data such as contact details, data on user behavior, information about your device and your IP address can be saved.
More details can be found below in the relevant data protection texts.
📅 Storage period: data are generally stored as long as they are necessary for the service purpose
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements into our website so that you can watch videos or listen to music / podcasts directly via our website. The content is provided by service providers. All content is also obtained from the respective servers of the provider.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or view the respective content on our website.

If you use audio or video elements on our website, your personal data can also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course we want to give you the best offer on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of just giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. In addition to our texts and images, we also offer video and / or audio content.

Which data are stored by audio & video elements?

When you visit a page on our website that has an embedded video, for example, your server connects to the server of the service provider. In doing so, your data will also be transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party provider or not. This usually includes your IP address, browser type, operating system and other general information about your device. Most providers also collect information about your web activity. This includes the duration of the session, the bounce rate, which button you clicked or via which website you use the service. All of this information is mostly stored via cookies or pixel tags (also known as web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the data protection declaration of the respective provider.

Duration of the data processing

You can find out exactly how long the data is stored on the third-party provider's servers either further below in the data protection text of the respective tool or in the provider's data protection declaration. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. This usually also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of the third-party providers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted after you leave the website, others may be stored in your browser for a few years.

Right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing up to the point of revocation remains unaffected.

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy on cookies. You can find out more about the handling and storage of your data in the data protection declarations of the respective third party providers.

Legal basis

If you have consented to your data being processed and stored using integrated audio and video elements, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) saved and processed in fast and good communication with you or other customers and business partners. We only use the integrated audio and video elements if you have given your consent.

YouTube Privacy Policy

YouTube privacy policy summary
👥 Affected: Visitors to the website
🤝 Purpose: to optimize our service
(I.e. Processed data: Data such as contact details, data on user behavior, information about your device and your IP address can be saved.
You can find more details on this below in this data protection declaration.
📅 Storage period: data are generally stored as long as they are necessary for the service purpose
⚖️ Legal basis: Article 6 (1) (a) GDPR (consent), Article 6 (1) (f) GDPR (legitimate interests)

What is YouTube?

We have installed YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. Different data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we want to explain in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have installed on our website.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Additional data can include contact details, any ratings, content sharing via social media or adding to your favorites on YouTube.

If you are not logged in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y111893946-1
Usage: This cookie registers a unique ID to store statistics of the video viewed.
Expiry Date: after the end of the session

Name: PREF
Value: f1 = 50000000
Usage: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry Date: after 8 months

Name: GPS
Value: 1
Usage: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry Date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Usage: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry Date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI / AU1aZI6HY7111893946-
Usage: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry Date: after 2 years

Name: CONSENT
Value: YES + + AT.de 20150628-20-0
Usage: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves as security to check users and protect user data from unauthorized attacks.
Expiry Date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Usage: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry Date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL ...
Usage: This cookie stores information about your login data.
Expiry Date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM
Usage: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry Date: after 2 years

Name: SID
Value: oQfNKjAsI111893946-
Usage: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry Date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Usage: This cookie stores information on how you use the website and what advertisements you may have seen before visiting our website.
Expiry Date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de  see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a long time. Some data (such as items from "My activity", photos or documents, products) that are saved in your Google account will be saved until you delete them. Even if you're not signed in to a Google Account, you can still delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google deletes or deactivates cookies. This works in different ways depending on which browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Legal basis

If you have consented that your data can be processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 Para. 1 lit.f GDPR) saved and processed in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to save data. We therefore recommend that you read our data protection text about cookies carefully and take a look at the data protection declaration or the cookie policy of the respective service provider.

YouTube also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can be associated with various risks to the legality and security of the data processing.

As the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46, Paragraph 2 and 3 GDPR). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementation decision by the EU Commission. You can find the decision and the clauses here: https://ec.europa.eu/germany/news/20210604-datentransfers-eu_de.

Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to find out more about the handling of your data, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" against a red background in white letters and to the left of it the white "Play symbol". The button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "subscribe button" you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make your access to our comprehensive content as easy as possible. Please note that YouTube can save and process your data.

If you see a built-in subscription button on our site, YouTube sets at least one cookie - according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your preset language in this way. In our test, the following four cookies were set without being logged into YouTube:

Name: YSC
Value: b9-CV6ojI5111893946Y
Usage: This cookie registers a unique ID to store statistics of the video viewed.
Expiry Date: after the end of the session

Name: PREF
Value: f1 = 50000000
Usage: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry Date: after 8 months

Name: GPS
Value: 1
Usage: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry Date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 11189394695Chz8bagyU
Usage: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry Date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions / interactions on our website with the help of cookies and assign them to your YouTube account. This gives YouTube, for example, information on how long you have been browsing our website, which browser type you use, which screen resolution you prefer or which actions you take.

YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

All texts are copyrighted.

Source: Created with the Privacy generator by AdSimple